If you're going to read one book this year on marketing strategies and content marketing, it's this one from Mark Schaefer. The Content Code discusses 6 essential strategies for igniting your content, your marketing and your business. The six: Brand DevelopmentAudience and InfluencersDistribution, Advertising, Promotion, and SEOAuthorityShareability embedded into each piece of contentSocial proof and social signals. Mark carefully walks you through each strategy, how it's measured, what its impact is, and shares case studies as evidence. This is a topic near and dear to our heart as we've been developing content authority programs for our clients for the past few years. Producing content isn't enough. And Mark's killer advice is that the strategy you utilize to ignite the content is as important as the content itself. Listen in to this amazing conversation with Mark. I'm fortunate to call him a friend and look up to him in this industry. He's good people.