Episode 124: Uberflip's #CONEX: Content Experiences and Account-Based Management

September 4th, 2018
00:00:00
/
00:17:06

In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX, an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM.

Perhaps the most intriguing presentation of the day was from Daniel Day, discussing how he put together a world-class (literally) ABM program that skyrocked the results for his company, Snowflake. Adam and I discuss the surprises and highlights of this presentation, providing us with a unique perspective on how to build an ABM program that targets and drives both engagement and sales through the use of content marketing strategies.

Hosts:

Guests:

Sponsored by
  • Productsup :

    Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.

Support Martech Zone Interviews