In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO of Visto, an enterprise programmatic advertising platform.
Visto is at the center of programmatic media, bringing transparency, interoperability, and accountability to programmatic advertising. In this discussion, we speak to the opportunity for brands to leverage programmatic advertising, the challenges of ad fraud, the impact of GDPR, and the evolution of the industry - including artificial intelligence and blockchain.
- Visto — The Visto Enterprise Advertising Hub is a vendor-agnostic platform that unites all of your programmatic media technologies in a single user-friendly interface. Gain ease of control over disparate systems and more transparency into performance analytics to optimize ad spend, drive efficiencies and increase ROI.