El Toro: Cookie-Free IP-Based Advertising Targeting

March 12th, 2018 · 52 mins 49 secs

About this Episode

An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.

Marty Meyer of El Toro drove up from Louisville and joined us in the studio with Eric Richards and Thaddeus Rex. Thaddeus' team is utilizing Marty's technology to execute highly targeted geographic advertising based on IP address. It's proprietary technology that's incredibly accurate and has a superb ROI. Listen as Eric shares the results of the campaigns they executed.

Episode Links

  • Get Started with IP Targeting Today! — Contact Thaddeus Rex at Digital Charisma for a tour of El Toro and its campaign capabilities.
  • Laughing Matters — Enjoy a fun-filled evening on Monument Circle at the 18th annual Laughing Matters! Start the night with a block party on the circle, then join us in Hilbert Circle Theatre where we will welcome Academy Award winning comedienne, actress, and TV host Whoopi Goldberg as headliner of the event. All proceeds from Laughing Matters benefit Cancer Support Community’s programs of support, education, and hope free for those impacted by cancer. In addition to raising funds, Laughing Matters honors laughter as a vital component of emotional health and wellness, and aids in spreading awareness about Cancer Support Community and our mission to ensure that no one faces cancer alone.
  • El Toro — We view IP addresses differently than most companies. To us, an IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. We match physical addresses to IP addresses with extreme precision with our offline data onboarding capabilities and patented one-to-one marketing technology to offer multiple advertising products stemming from our IP Targeting algorithm.